About us

pet-earth GmbH has quickly established itself as a technology leader in the premium cat litter sector on the European pet market. The pet-earth GmbH products, which are based on natural raw materials, are produced in Germany.

Our location is logistically ideally situated between Bielefeld and Hanover on the A2 motorway.

Some of the resulting advantages are:

Quality control directly on site
Faster order processing - customised according to customer requirements
Production of own brands
Savings on import duties
Different packaging sizes - even in small runs
Filling of different materials.

pet-earth GmbH was founded in 2003. Initially, the company sold imported ready-made litter, but soon began production in Germany. Only raw materials of natural origin are used for all GOLDEN products. By focussing on the production of high-quality cat litter, the company has since made a name for itself both nationally and internationally. After more than 20 years, the GOLDEN brand has become one of the most popular premium cat litters on the European market and enjoys the trust and preference of many pet owners, cat breeders and vets. Although pet-earth is already present in many countries, the company continues to expand its horizons by venturing into new markets and targeting the next generation of pet owners. Over the years, the original bentonite-based brand GOLDEN grey - Original was joined by GOLDEN grey - Master, GOLDEN odour and GOLDEN white - Hygienic. In 2024, the line was expanded to include the natural products GOLDEN Cassava - Nature 9 l, Golden pine Nature 9 l and GOLDEN wheat - Nature 18 l, an ecological litter with innovative, ecological, biodegradable and environmentally friendly ingredients. The range is also currently being expanded to include GOLDEN light litter with 400% absorbency, which impresses with its natural odour-binding properties, anti-tracking formula, convenient and easy cleaning and very economical consumption. In addition to the product launches, the company is currently working on a branding update. This includes a completely new corporate identity, website and logo.

In addition to new product launches, the company is currently working on a branding update. This includes a completely new corporate design and a new website. In addition to the premium quality of its products, pet-earth is also committed to being the right business partner for its customers with comprehensive services. Throughout the entire production chain, state-of-the-art technologies and the expertise of our employees ensure a smooth workflow - from raw material processing to product delivery. The fulfilment of all individual requirements and customer wishes, for example through private labels or packaging sizes, is part of pet-earth's service. In October 2023, Jesper Bach Sørensen took over the role of CEO at pet-earth. Jesper Bach Sørensen brings extensive experience from both the pet industry and international retail and is ready to significantly increase the visibility of the GOLDEN brand and expand its market reach through new distribution channels. His retail expertise and strategic vision have already contributed to the successful realisation of the company's ambitious projects. Under Sørensen's leadership, pet-earth aims to further strengthen its position in the market to attract new buyers without jeopardising the loyalty of its existing customer base.

Convince yourself of the quality of our products!

Jesper Bach Sørensen