Privacy
With this privacy policy, we would like to inform you about the type, scope and purpose of the processing of personal data on our website. Personal data is all data that has a personal reference to you, e.g. name, address, email address or user behaviour.
Responsible for data processing is:
pet-earth GmbH
Oberfeldstraße 3
32457 Porta Westfalica
Managing director: Jesper Bach Sørensen
Tax number: 335/5752/5159
AG Bad Oeynhausen
VAT ID number: DE 228695633
Commercial register number: HRB 10151
Phone +49 5731 - 868310-0
Email: info@pet-earth.de
To maintain our online presence, we use an Internet service provider on whose server the website is stored (hosting) and which makes our website available on the Internet. The internet service provider processes contact data, content data, contract data, usage data, inventory data as well as meta and communication data on our behalf. Legal basis: The legal basis for the processing described above is our legitimate interest in the efficient and secure provision of our online offer, Art. 6 para. 1 lit. f GDPR in conjunction with Art. 28 GDPR (order processing contract).
If you only use our website for information purposes, our internet service provider only collects the personal data that the browser you use transmits to its server.
This is the following data:
IP address
- The date and time of access to our website
- Time zone difference to Greenwich Mean Time (GMT)
- Access status (HTTP status)
- The amount of data transferred
- The internet service provider of the accessing system
- The browser type and version you are using
- The operating system you are using
- The website from which you may have reached our website
- The pages or sub-pages that you visit on our website.
Our website uses cookies. Cookies are small text files consisting of a series of numbers and letters that are stored on the device you are using. Cookies neither transmit viruses nor can they execute programmes. Rather, they are primarily used to exchange information between the device you are using and our website in order to make our website more user-friendly and effective for you. A distinction must be made between temporary (transient) cookies and persistent cookies. Transient cookies include session cookies in particular. These store a so-called session ID, with which various requests from your browser can be assigned to the joint session. This allows our website to recognise your computer when you return to our website. The session cookies are deleted when you log out or close your browser. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. You have the option of deleting these cookies at any time in the security settings of your browser.
Cookies are used to make our website more user-friendly. Some elements of our website require that the accessing browser can be identified even after a page change. In particular, information on language settings or log-in information may be stored in these cookies.
In addition, we also use cookies on our website that enable us to analyse your visit to our website. In particular, information on search terms entered, the frequency of page views or the utilisation of website functions may be stored in these cookies. These cookies enable us to track how often and in what way the website and its functions are used. They therefore serve to improve the quality and user-friendliness of our website, in particular the content and functions. This enables us to continuously optimise our offering. The data collected in this way is pseudonymised by technical precautions. It is therefore not possible to attribute the data to you personally. The data is not stored together with other personal data relating to you.
Our legitimate interest in data processing lies in the aforementioned purposes. The legal basis for this is Art. 6 para. 1 sentence 1 lit. f GDPR.
As the cookies are stored on your computer, you as the user also have full control over the use of cookies. You have the option of using your browser's security settings to determine whether cookies are stored at all. For example, you can choose not to accept cookies from the outset or only accept them on request, or you can specify that cookies are deleted every time you close your browser. If cookies are deactivated for our website, it may no longer be possible to use all the functions of the website to their full extent.
We delete or block your personal data as soon as the purpose of storage has been achieved or no longer applies. Any further storage will only take place if we are required to do so by national or European regulations. In this case, the data will be blocked or deleted when the storage period prescribed by the respective regulations has expired, unless we need your data to fulfil a contract concluded between us or if this is necessary for the assertion, exercise or defence of legal claims.
If you use the contact form offered on our website or contact us by e-mail. telephone or social media and provide us with personal data, this data will be automatically stored and processed by us to process your request. This data is only processed for correspondence with you. Data is transmitted via our contact form using an encrypted SSL connection. Your data will not be passed on to third parties. Purpose: We need your name so that we can address you in our reply. We need your e-mail address to be able to answer your request. We need your telephone number so that we can respond to your callback request. Legal basis: The legal basis for the use of your data as described above is Art. 6 para. 1 lit. a GDPR. Deletion: The personal data collected by us will be deleted if it is no longer required. We review the necessity every 2 years. You can also revoke your consent to data processing at any time.
You have the option of commenting on the articles we post on our blog. As we may be held liable for illegal content (insults, abusive criticism, incitement to hatred, prohibited depiction of violence, etc.) in your comment, we store your IP address for a period of 7 days in order to be able to determine your identity if necessary. Legal basis: The legal basis for the storage of your data is Art. 6 para. 1 lit. f GDPR. Deletion: The data collected and transmitted by us in this way will be automatically deleted after 14 days. Prevention: You can prevent the IP address from being saved by not leaving any comments.
You have the option of registering on our website. This requires you to enter personal data from the input mask. This data is stored and processed by us and can be changed or deleted by you at any time. This data is not passed on to third parties unless it is used to fulfil the contract. When you register, we store your IP address as well as the date and time of registration in order to be able to identify the user in the event of misuse. Your IP address and the date and time of registration will not be passed on to third parties. Purpose: Registration enables you to access content on our website that is located in a non-public area. Legal basis: We base the use of your data on Art. 6 para. 1 lit. a GDPR. Erasure: The personal data, IP address, date and time are stored until the purpose for which they were collected no longer applies. The data collected during registration will be deleted as soon as the associated account on our website is deleted or changed. Prevention: You can delete your account on our website at any time or request deletion at any time by the controller named above.
If you use our webshop to place orders, we require certain data in order to process your order. This includes, in particular, your name, address and electronic contact details, information on the payment process and the services used. This data is stored by us. Specifically, we use the data transmitted to us by Amazon in particular to
- Identify you as our customer
- Process, fulfil and process your order
- Get in contact with you
- To invoice you
- To be able to process any liability claims
- To be able to assert contractual claims against you.
We will only pass on your personal data to third parties if the disclosure pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR is necessary for the establishment, exercise or defence of legal claims and there is no reason to assume that you have an overriding interest worthy of protection in the non-disclosure of your data, there is a legal obligation to do so pursuant to Art. 6 para. 1 sentence 1 lit. c GDPR, this is necessary for the performance of the contract concluded with you in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR (e.g. transfer of the data to the logistics company commissioned with the delivery or for the purpose of payment processing).
Furthermore, your personal data will not be passed on to third parties without your express consent. If we pass on your personal data to third parties, we limit the scope of the data transmitted to the necessary minimum.
You can voluntarily create a user account in which you can view your orders. We will store the data you entered when you created your user account until you cancel your account. If you have canceled your account, your data will be deleted, subject to their retention is necessary for commercial or tax law reasons in accordance with Art. 6 para. 1 lit. c GDPR. Information in the customer account will remain until it is deleted with subsequent archiving in the event of a legal obligation. It is the responsibility of users to back up their data before the end of the contract in the event of termination. We use transient cookies (for the term see above under Cookies) to store the contents of the shopping cart and persistent cookies (for the term see above under Cookies) to store the login status.
When you place an order, register for a user account or log in again, we store your IP address and the time of the respective user action. The purpose of the storage is our legitimate interests, but also your legitimate interests in protection against misuse and other unauthorized use. The legal basis for this is Art. 6 para. 1 lit. c GDPR. This data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 para. 1 lit. c GDPR.
Purpose: The processes and interests described above represent the purpose of storing the data. Legal basis: We base the processing of your data in the processes described above on the following legal basis:
Insofar as we obtain your consent for the processing, Art. 6 para. 1 lit. a GDPR serves as the legal basis.
In the case of processing that serves to fulfill a contract concluded with you, Art. 6 para. 1 lit. b GDPR is the legal basis. This also applies to processing operations that are necessary to carry out pre-contractual measures.
Insofar as processing is necessary to fulfill a legal obligation to which we are subject, Art. 6 para. 1 lit. c GDPR serves as the legal basis.
In the event that vital interests of you or another natural person require processing, Art. 6 para. 1 lit. d GDPR serves as the legal basis.
If processing is necessary to safeguard our legitimate interests or those of a third party and your interests, fundamental rights and freedoms do not outweigh the former interest, Art. 6 para. 1 lit. f GDPR serves as the legal basis for processing.
Deletion: Due to commercial and tax law requirements, we are obliged to store your address, payment and order data for a period of 10 years. However, after expiry of the statutory warranty rights (2 years), we will restrict processing to the effect that your data will only be used to comply with legal obligations.
Under the GDPR, you are entitled to the rights listed below, which you can assert at any time with the controller named in section 1 of this privacy policy:
Right to information: In accordance with Art. 15 GDPR, you can request confirmation as to whether and which of your personal data we process. In addition, you can request information from us free of charge about the processing purposes, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to lodge a complaint and the origin of your data if it was not collected by us. You also have the right to obtain information as to whether your personal data has been transferred to a third country or to an international organization. If this is the case, you have the right to receive information about the appropriate guarantees in connection with the transfer.
Right to rectification: In accordance with Art. 16 GDPR, you may request the rectification of inaccurate or completion of incomplete personal data stored by us and concerning you.
Right to erasure: In accordance with Art. 17 GDPR, you have the right to request the erasure of your personal data stored by us if we do not need to process it for the following purposes:
- To fulfill a legal obligation
- For the establishment, exercise or defense of legal claims
- To exercise the right to freedom of expression and information or
- For reasons of public interest referred to in Art. 17 para. 3 lit. c and d GDPR.
Right to restriction: In accordance with Art. 18 GDPR, you have the right to request the restriction of the processing of your personal data if the accuracy of the data is contested by you, for a period enabling us to verify the accuracy of the personal data the processing of your data is unlawful, but you oppose the erasure of the data and request the restriction of their use instead we no longer need the personal data for the purposes of processing, but you need the data to assert, exercise or defend legal claims you have objected to the processing of your data in accordance with Art. 21 GDPR, but it is not yet clear whether the legitimate reasons that entitle us to further processing outweigh your rights despite your objection.
Right to information: If you have asserted the right to rectification, erasure or restriction of processing against us, we are obliged to inform all recipients to whom the personal data concerning you have been disclosed of the rectification or erasure of the data or the restriction of processing requested by you, unless this proves impossible or involves a disproportionate effort.
You have the right to be informed by us about these recipients.
Right to data portability: In accordance with Art. 20 GDPR, you may request that we receive the personal data concerning you that you have provided to us in a structured, commonly used and machine-readable format or request that it be transmitted to another controller.
Right to lodge a complaint: In accordance with Art. 77 GDPR, you have the right to lodge a complaint with a supervisory authority. To do so, you can contact the supervisory authority of your usual place of residence, your place of work or our company headquarters.
In accordance with Art. 7 (3) GDPR, you have the right to withdraw your consent to the processing of your data at any time. The revocation declared by you does not change the legality of the processing of your personal data up to the revocation.
You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on a balancing of interests (Art. 6 (1) (f) GDPR).
This is particularly the case if the data processing is not necessary for the performance of a contract. If you make use of your right to object, we ask you to explain the reasons. We will then no longer process your personal data unless we can prove to you that there are compelling legitimate grounds for data processing that outweigh your interests and rights.
Irrespective of the above, you have the right to object to the processing of your personal data for advertising and data analysis purposes at any time.
Please send your objection to the contact address of the controller given above.
On this website, we use components of YouTube, a service of YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
YouTube is a video portal where users can watch videos free of charge. YouTube offers website operators the option of embedding videos on their own website. For this purpose, YouTube provides a code snippet that displays the video in a so-called inline frame. After a page or subpage of our website is called up on which such an embedding has taken place, the Internet browser you are using is prompted to download video components of the respective embedded video or clip. This process requires YouTube to read the IP address assigned to you; otherwise, YouTube would not be able to transmit the video to your browser. YouTube can recognize that you have visited one of our pages on which we have embedded a YouTube video if you are logged in to YouTube. This information is transmitted to YouTube even if you do not click on the YouTube video. Both YouTube and Google collect this information and associate it with your YouTube account.
Prevention: You can prevent this data transfer at any time by logging out of your YouTube account or by setting an opt-out cookie after logging in to your Google account by clicking the opt-out button at the following link https://adssettings.google.com/authenticated. Legal basis: The legal basis for the prescribed use of the data is Art. 6 para. 1 lit. f GDPR.
Information on the third-party provider:
Registered office within the EU: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.
Privacy policy: http://www.google.de/intl/de/policies/privacy. We use “Google Maps” on our website, a service of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter referred to as: “Google”).
Google Maps is used to display geographical information visually. Google collects and processes the IP address of the visitor. This is transmitted to Google regardless of whether Google Maps is actually used or whether you are logged into your Google account. Your IP address will be assigned to your Google account if you are logged into it when you visit our website. This data is transferred to external Google servers in the USA. Google is a participant in the Privacy Shield Agreement and is certified for data processing in accordance with European standards. Google may pass on this data collected via the technical process to third parties. Purpose: The integration of Google Maps serves to simplify visualization and navigation during a visit to our site. Google processes data for the purposes of advertising, market research, website design and the provision of needs-based advertising. Legal basis: The legal basis for the use of the data described above is Art. 6 para. 1 lit. f GDPR. Prevention: You can prevent the allocation of data by not using Google Maps on our website and by logging out of your Google account before your visit. You can also deactivate JavaScript in your browser to prevent the map display.
Information on the third-party provider:
Registered office within the EU: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.
Data protection provisions: http://www.google.com/intl/de_de/help/terms_maps.html. We use “Google Web Fonts” on our website, a service provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Web Fonts enables us to integrate the display of external fonts (web fonts) into the design of our website and to display them correctly when the website is displayed. This gives us certain design options with which we want to make the design of our website more user-friendly. These web fonts are integrated via a server call. From this server, the fonts are delivered to your browser in compressed form and unpacked there. This server is usually located in the USA. If you visit one of our pages on which we integrate Google Fonts, Google will be informed which of our web pages you have visited. In addition, the IP address of the browser of the visitor's device is stored by Google. You can find more information in Google's privacy policy, which you can access here: http://www.google.de/intl/de/policies/privacy. Purpose: The aforementioned interests represent the purpose of using Google Web Fonts.Legal basis: The legal basis for the use is Art. 6 para. 1 lit. f GDPR. Google has submitted to the Privacy Shield Agreement concluded between the European Union and the USA and is certified. As a result, Google undertakes to comply with the standards and regulations of European data protection law. Further information can be found in the following linked entry: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=. Active
Information on the third-party provider:
Registered office within the EU: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.
Privacy policy: http://www.google.de/intl/de/policies/privacy Web Fonts: http://www.google.com/webfonts/, https://developers.google.com/fonts/faq?hl=de-DE&csw=1 and https://www.google.com/fonts#AboutPlace:about.
Our website uses social media plugins from the providers listed below. You can recognize which plug-in belongs to which provider by the respective logo with which the plug-in is marked. When you visit one of our pages on which a plugin is implemented, a connection is automatically established between your browser and the provider's servers with the respective provider of the plugin. Data is already transmitted to the provider at this point. In addition, data is transmitted to the provider as a result of further interactions with the respective social plug-in (e.g. clicking the “Like” button on Facebook, re-tweet button on Twitter). If you have an account with the provider, this data can be linked to it. To prevent your data from being linked in this way, you can log out of the provider's service before visiting our site.
The data collected may be stored and analyzed by the provider in order to create user profiles for the purposes of advertising and market research. You have the right to object to the creation of user profiles. To exercise this right, you must contact the provider of the plugin.
You can find out for what purpose and to what extent data is collected by the provider in the respective data protection declarations of the providers provided below.
We ourselves do not collect any personal data by means of the social media plugins or through their use. We have no influence on what data an activated plugin collects and how this data is used by the provider.
We also use Facebook plugins on our website. Facebook is a service of Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304 - USA.
The plugins can be recognized by one of the Facebook logos (white “f” on a blue tile or a “thumbs up” sign) or are marked with the addition “Facebook Social Plugin”. The list and appearance of Facebook social plugins can be viewed here: http://developers.facebook.com/plugins.
When you access a web page on our website that contains such a plugin, your browser establishes a direct connection with the Facebook servers. The content of the plugin is transmitted by Facebook directly to your browser, which integrates it into the website. We therefore have no influence on the scope of the data that Facebook collects with the help of this plugin and can therefore only inform you according to our level of knowledge, which we hereby do: When you visit our website, Facebook finds out your IP address and stores it, even if you are not a member of the social media provider Facebook.
However, according to its own information, Facebook only stores an anonymized IP address in Germany. Facebook also receives information about which page of our website you have visited. If you are a Facebook member and logged into your account, Facebook can assign your visit to your Facebook account. If you interact with the plugins, for example by clicking the Like button or posting a comment, the corresponding information is transmitted directly from your browser to Facebook and stored there. If you are not a member of Facebook, it is still possible for Facebook to find out your IP address and store it. According to Facebook, only an anonymized IP address is stored in Germany. The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the related rights and setting options to protect the privacy of users can be found in Facebook's data protection information: http://www.facebook.com/policy.php.
If you are a Facebook member and do not want Facebook to collect data about you via this website and link it to your membership data stored on Facebook, you must log out of Facebook before visiting our website. You also have the option of blocking Facebook social plugins with add-ons for your browser, for example with the “Facebook Blocker”. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads. Registered office in the EU: Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 - Ireland Privacy policy available at: https://www.facebook.com/about/privacy/ We use “Google Analytics” on our website, a service provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter referred to as: “Google”).
These statistics enable us to constantly improve our offer, to carry out a cost-benefit analysis of our Internet marketing and to make our Internet presence more interesting and user-friendly for you as a user. Purpose: Our interest in analyzing user data as described above constitutes the purpose of using Google Analytics. Legal basis: The legal basis for the aforementioned use of the data is Art. 6 para. 1 lit. f DSGVO. Deletion: The data collected and transmitted by us in this way is automatically deleted after 26 months. You can find more information on Google's terms of use and data protection at https://www.google.de/analytics/terms/de.html. Prevention: You can prevent the storage of cookies by downloading and installing the browser add-on provided by Google. This is available at https://tools.google.com/dlpage/gaoptout?hl=de. However, you may then no longer be able to use all the functions of our website to their full extent.
You also have the option of preventing the storage of cookies by making the appropriate settings in your browser. You can delete cookies that have already been set at any time. Information on the third-party provider: Registered office within the EU: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. Terms of use: http://www.google.com/analytics/terms/de.html Overview of data protection: http://www.google.com/intl/de/analytics/learn/privacy.html Privacy policy: http://www.google.com/intl/de/analytics/learn/privacy.html
Use of data by Google when you use our partners' websites or apps: https://www.google.com/intl/de/policies/privacy/partners Use of data for advertising purposes: http://www.google.com/policies/technologies/ads. Personalized advertising by Google: http://www.google.de/settings/ads We use “Google AdWords” on our website, a service provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google AdWords is a service for displaying internet advertising in the form of ads. The ads are displayed as search results in the search engine results or in the Google advertising network. We use Google AdWord to define certain keywords. Our ads are then displayed by Google in the search engine results when you use the Google search engine to retrieve a search result that is related to the keyword. In the Google advertising network, our ads appear on relevant websites. If you click on one of the ads, you will be redirected to the website advertised by us. Google AdWords sets a cookie (see the term above under the heading Cookies). This allows both Google and us to track whether you have reached our site via our ad and whether you have taken any further action here, such as making a purchase, using a contact form or calling us. For this purpose, the pages you have visited, including your IP address, are collected by the cookie and transferred to Google servers in the USA. Google evaluates this data in order to produce a report with statistical statements about the number of visitors generated by the advertisement and the success of the advertising measure. This enables us to optimize our advertisements.
Other information transmitted is not assigned to the IP address by Google and is not linked to it. Google may pass this data on to third parties. Beyond the above, we do not receive any information/data about the people who click on our ads. Purpose: The aforementioned interests represent the purpose of using Google AdWords. Legal basis: The use is based on Art. 6 para. 1 lit. f DSGVO as the legal basis. Prevention: You can prevent the setting of cookies by setting this in your browser. Cookies that have already been set can be deleted in your browser. You can also object to the use of interest-based advertising by clicking on the following link and manually deactivating the relevant options http://www.google.com/ads/preferences. It is also possible to deactivate interest-based advertising by clicking on the following link http://www.aboutads.info/choices.
Information on the third-party provider: Registered office within the EU: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. Privacy policy: http://www.google.de/intl/de/policies/privacy. We also take state-of-the-art technical and organizational security measures to comply with the provisions of data protection laws and to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or unauthorized access by third parties.
This privacy policy is currently valid and was last updated in May 2018. Due to changes in legal or official requirements, it may become necessary to adapt this privacy policy.